AUTUMN//WINTER 2017 17 A HANDFUL OF KEYTRENDS CURRENTLY DOMINATE THE JOURNAL MARKET,ALL OF WHICHTAP INTO PRE-INTERNET DESIRESTO RECORD EVENTS AND EMOTIONS, ANDTO FEEL ORGANISED AND MOTIVATED. what’s important, what can be delayed, and what can be shelved. The company’s director Matthew Bennett and creative director Bree Huxley see its appeal as going deeper than this: Digital detox “Trigg is an antidote to the internet,” says Matthew Bennett. “The provocative concept of our page-a-day diary has evolved for anyone wishing to reboot their focus, habits, productivity and relationships. Yes, we are all addicted to the internet but we are all also craving balance, looking to a former life that wasn’t so dominated by devices. “Lots of people at the London Stationery Show asked us why we didn’t make Trigg as a smartphone app, but Trigg has been designed to help hold aloft daily people’s most sacred intentions away from the rising tides of digital distraction. It resonates with people’s needs because each day we find our most important personal goals washed away by a wave of noisy notifications, social media data, iCal reminders and hundreds and hundreds of emails.” This concept of turning to paper to crystallise our thoughts and ‘reboot’ is echoed by another millennial stationery designer and LaunchPad winner, Berjo Mouanga of Berjo Creative. Mouanga hand-makes his notebooks, which feature quirky bicycle illustrations that straddle the front and back covers. He adds: “I believe that paper products and stationery will always be relevant, especially today when most people rely on their digital devices, it’s refreshing to go back to pen and paper. The feeling one has when ticking off items from a to-do list, or writing down a quick thought or idea simply cannot be replaced by a digital screen.” By Mrs Carter, another London LaunchPad winner, whose positivity journals are bound in leather, linen and Harris tweed, includes pages encouraging users to ditch their phone for a day. Mindful journaling The UK is experiencing a ‘mindfulness mega-trend’ in reading, with The Guardian reporting on 31 July 2017 that sales of spiritual books had risen Berjo Creative By Mrs Carter ThinkTrigg Cocoon